Insights Archives - Elevate Communications

AI Search has Made Earned Media More Valuable Than Ever

For the last 20 years, marketers have been operating under the same basic assumption: visibility could be engineered. The formula was routine. Invest in SEO. […]

Written by Support Team on June 3, 2026

The Feed Became the Front Page: How Social Media Rewired News, Trust, and Attention

Social media is only about twenty years old, which is a blink in the context of media history. And yet in just two decades, it […]

Written by Support Team on April 3, 2026

The convergence of Earned and Influenced is fueling the new attention economy

What Changes When Creator Engagement Is Built with Earned-Level Discipline By Erin Evanoka Over the past decade, influencer marketing has moved from experimental line item […]

Written by Support Team on March 3, 2026

Live Moments Matter

Why Experiences Are Becoming the Most Powerful Media Brands Have By Scott Bernstein and Keith Gainsboro Life is made up of moments. Not impressions. Not […]

Written by Support Team on February 5, 2026

2026 Will Redefine Sports Communications

How Brands Earn Attention Will Decide Who Wins By Keith Gainsboro, CEO, Elevate Communications Throughout January, our team at Elevate is taking a closer look […]

Written by Support Team on January 6, 2026

Two RODE Architects Founders Interviewed in the Dorchester Reporter

Elevate coordinated this interview with the Dorchester Reporter, which featured two college friends turned business partners who own and run RODE Architects. They have worked […]