The Feed Became the Front Page: How Social Media Rewired News, Trust, and Attention
Social media is only about twenty years old, which is a blink in the context of media history. And yet in just two decades, it […]
Category: Insights
The convergence of Earned and Influenced is fueling the new attention economy
What Changes When Creator Engagement Is Built with Earned-Level Discipline By Erin Evanoka Over the past decade, influencer marketing has moved from experimental line item […]
Live Moments Matter
Why Experiences Are Becoming the Most Powerful Media Brands Have By Scott Bernstein and Keith Gainsboro Life is made up of moments. Not impressions. Not […]
2026 Will Redefine Sports Communications
How Brands Earn Attention Will Decide Who Wins By Keith Gainsboro, CEO, Elevate Communications Throughout January, our team at Elevate is taking a closer look […]
Two RODE Architects Founders Interviewed in the Dorchester Reporter
Elevate coordinated this interview with the Dorchester Reporter, which featured two college friends turned business partners who own and run RODE Architects. They have worked […]
Lara Gut-Behrami Wins World Cup GS Victory; Shiffrin Takes 3rd at Killington Cup
Elevate supported client Killington to secure a feature in The Associated Press, where they highlighted Swiss skier Lara Gut-Behrami’s two giant slalom victories in a […]
U.S. Ski & Snowboard Interview President and CEO Sophie Goldschmidt in The Mountain Times
Elevate secured this exclusive interview in The Mountain Times for President and CEO of U.S. Ski & Snowboard, Sophie Goldschmidt, where she discussed her role […]
MA LIHEAP Season Available For 2023-24
Elevate successfully secured this earned media coverage on Patch.com for our client, EOHLC, which informs readers that any Massachusetts resident can get help paying for […]
Pine Street Inn Interview on Collaborative Efforts with Kraft Foundation in Assisting Homeless Individuals
The Kraft Foundation hosted an event to aid Boston’s homeless population, where members of the New England Patriots, New England Revolution, and Germany’s National Soccer […]
The Navy Seal Foundation Warrior Fitness Program opening with Prince Harry and Meghan, The Duke and Duchess of Sussex
Elevate helped secure this earned media for the Navy Seal Foundation as it they unveiled its their new state-of-the-art Warrior Fitness Program West Coast Facility. […]
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