CHALLENGE

Heighten Awareness, Showcase Benefits, Drive Adoption

Fresh off new funding that enabled WeSpire to scale its operations and expand its product offerings, WeSpire engaged Elevate to develop a corporate communications strategy to heighten market awareness of its proprietary technology, which improves business performance and enhances corporate culture by empowering CSR and ESG teams to execute purpose-driven employee impact initiatives.

SOLUTION

Corporate Media Relations & Thought Leadership

We helped WeSpire educate key decision-makers at Fortune 1000 companies on the benefits of its proprietary platform and demonstrate its impact on corporate culture through an integrated PR, media relations and thought leadership strategy. Key programs included a news pipeline that communicated WeSpire’s market momentum, SME source positioning, byline placement, speakers and award placement campaigns that showcased executive expertise and case study placements that showcased WeSpire success stories.

RESULTS

Heighten Awareness, Showcase Benefits, Drive Adoption

Our campaign helped WeSpire stand out in a cluttered space and distinguish itself from competitors through multiple award wins, including the Fast Company “World Changing Ideas” award for one of WeSpire’s newest social impact features. WeSpire also earned dozens of earned media placements in the sustainability and HR trades and featured impactfully in national business outlets, including Fortune, Forbes and The Wall Street Journal.