CHALLENGE

Reinforce Market Leadership, Drive Leads, Elevate Mind & Market Share

As the North American agency of record for the bank that’s managed wealth since America began creating it, Elevate was tasked with developing a PR strategy that reaffirmed market leadership, showcased executive expertise, authentically engaged clients and prospects and generated actionable sales leads for BNY’s wealth management practice.

SOLUTION

Media Relations & Thought Leadership

Our media relations strategy featured a suite of media relations and thought leadership tactics, including Expert Source Positioning, Executive Press, Executive Speaker, By-Lined Article and Awards placement campaigns, and a series of national and regional deskside media tours in 30 major metros in the U.S. and Canada.

RESULTS

Reinforce Market Leadership, Drive Leads, Elevate Mind & Market Share

Elevate delivered 500+ high-impact story placements and secured 200+ interviews for BNY executives with high-impact media outlets, including Barron’s, Bloomberg, CNN, CNBC, FOXT, The Financial Times, Forbes, Fortune, Investors Business Daily, MarketWatch, The New York Times, Reuters, The Wall Street Journal. The campaign generated over a billion earned impressions and catapulted BNY Wealth Management to the highest media share of media voice among all competitors.