#1 New York Times Bestseller Sherrilyn Kenyon: Driving Book Sales with Strategic PR

CHALLENGE

#1 New York Times Bestselling Author Sherrilyn Kenyon, known for her famed Dark Hunters series, hired Elevate ahead of the release of Death Doesn’t Bargain, Stygian, and At Death’s Door to drive book sales through a strategic communications program

SOLUTION

We shared exclusive excerpts and advanced galley readers copies with book reporters, reviewers, and bloggers ahead of the release date, distributed announcement press releases, and final copies of the book, and continued outreach to key book media. We also developed a discussion guide for Death Doesn’t Bargain and Stygian and distributed the guide to book clubs with the purchase of the book. Elevate also conducted expert source outreach for Sherrilyn to provide insights into the writing, author, and literature industry. managed the content and execution of the official Sherrilyn Kenyon-owned Facebook and Twitter channels, drafting and scheduling all social content related to Sherrilyn, her books, and upcoming event teasers and recaps.

IMPACT

Our campaigns generated extensive media coverage and interview opportunities, helped grow social followers by more than 400%, boosted book pre-orders, and maximized book sales, driving over one billion earned media impressions and exceeding sales goals and expectations for each title.