CHALLENGE

Heighten Awareness, Elevate Brand Affinity, Maximize Sponsorship Impact

Since Sovereign Bank’s rebranding to Santander Bank in 2013, Elevate has been the US PR agency of record, working to maximize earned impressions surrounding the bank’s highest-profile product launches, CSR campaigns and sports sponsorships. We developed strategies designed to heighten awareness of its brand initiatives, maximize sales for its products, enhance the bank’s reputation as a committed corporate citizen and strengthen its connection to key stakeholders across its U.S. footprint

SOLUTION

Media Relations & Influencer Engagement

From a high-profile event series to once-in-a-lifetime experiences to promotions and contests offering communities and fans unprecedented access to professional teams and players, Elevate conceived and promoted creative opportunities that demonstrate the bank’s commitment to the communities in which it operates with a focus on the bank’s core CSR pillars, including education, hunger and financial literacy. Our integrated sponsorship activation PR programs repeatedly reached and engaged audiences through a steady stream of on-message earned impressions, leveraging contractual assets and partner rights from its partnerships with the New England Revolution, the Philadelphia Eagles and Best Buddies to enhance brand awareness and market visibility in priority markets across the bank’s footprint.

IMPACT

Heighten Awareness, Elevate Affinity, Maximize Sponsorships

Core to Elevate’s Sponsorship Activation PR program for the bank is developing concepts that drive media attendance and coverage, from integrating a media challenge into a public clinic to surprising a high school football team with one of the only female athletes in the state with new gear for its upcoming season. With consistent year-over-year growth in earned impressions and thousands of media placements that told Santander’s story directly to the communities, Elevate’s campaigns delivered.