CHALLENGE

Promote Key Differentiators, Elevate Brand Affinity, Drive Leads

BNY tasked Elevate with developing a thought leadership campaign to help it stand out among competitors, communicate its value proposition, and promote its customer benefits to high-net-worth individuals and family offices in key markets across the bank’s North American footprint.

SOLUTION

Thought Leadership, Media Relations & B2B Influencer Engagement

Elevate created “Game Changers,” a live event and virtual storytelling series exploring the paths that exceptional female leaders took to reach the pinnacle of success in traditionally male-dominated professions. These high-profile entrepreneurs, social change agents and industry trailblazers —including a Pulitzer Prize-winning photojournalist, C -level pro sports executive, vineyard founder, and start-up executives—shared their inspirational stories, expert perspectives and valuable insights they learned on their journeys directly with BNY clients in Anaheim, Boston, Chicago, Dallas, LA, Miami, NYC, Newport Beach, San Francisco, and Washington, DC.

RESULTS

Promote Key Differentiators, Elevate Brand Affinity, Drive Leads

We leveraged the star power and news value of our dynamic roster of speakers and the valuable insights and perspectives they shared to fuel an integrated media relations and Influencer engagement campaign that generated extensive national and regional media coverage and sparked a social conversation that authentically engaged BNY’s clients and prospects and positioned the Bank as a forward-thinking an innovative market leader.