CHALLENGE

Heighten Awareness, Establish Market Leadership, Drive Revenue

Elevate has served as the Globe’s PR agency of record since 2005, working directly with editorial leadership to promote the award-winning editorial content of New England’s most influential media outlet. In an increasingly fragmented media universe, BGM’s key objectives are maximizing awareness of The Globe’s editorial coverage, promoting its vaunted enterprise reporting, driving subscriptions, and delivering ROI for key business initiatives, including special events and advertiser & subscriber programs and products.

SOLUTION

Media Relations & Thought Leadership

Our strategy features daily distribution of Globe stories to curated lists of national and regional broadcast and podcast media supported by Elevate’s relentless media outreach to secure interviews for reporters, columnists, editors, and contributors. We complement these efforts with SME source media campaigns that position BGM journalists as subject matter experts and strategic B2B and B2C PR campaigns designed to position the Globe as an innovative market leader to the national advertising and marketing sectors.

IMPACT

Heighten Awareness, Establish Market Leadership, Drive Revenue

Whether it’s hand-delivering hot-off-the-presses cover stories on the Sox curse-breaking 2004 World Series win to national broadcast morning shows, booking Red Carpet interviews for the premiere of Spotlight, the Academy Award-winning movie on the Globe’s Pulitzer Prize-winning coverage of Catholic church abuse; or securing expert source interviews for journalists around seminal Boston moments; we’ve secured tens of thousands of interviews and generated more than one billion earned media impressions.