#WhyIBikeBlue Story Highlights the Healing Power of Movement and Community
Elevate secured a feature on Boston25 News spotlighting John and Cathy, whose story was first shared through Bluebikes’ #WhyIBikeBlue campaign. The piece highlights how their love of biking helped John navigate cancer treatment and recovery, reinforcing Blue Cross Blue Shield of Massachusetts’ message around the physical, emotional, and social benefits of staying active.
