GK Elite Vaults Into Media With Olympic Leotard Debuts

GK Elite, the world’s leading brand of gymnastics competitive and training apparel, came to Elevate with a goal: raise their profile around being the official apparel sponsor of the Team USA gymnasts on-mat at the Olympic Games Tokyo 2020. Elevate jumped at the chance to work with a blue-chip Olympic sponsor and the partnership kicked off with a bang.

From announcing banner partnership renewals with Simone Biles to publicizing GK’s GOAT-themed leotards for Biles at major events to broadcasting GK’s official sponsorship of USA Gymnastics at the Olympic Games, all has finally culminated with the Tokyo Olympics. With nine Olympic leotards and replicas debuting throughout the Games, Elevate put together a strategic public relations plan to elevate GK to the top, targeting top-tier news, business, fashion and lifestyle media.

Elevate has racked up almost 605 million media impressions for the Olympic leotard campaign over the first five days of the Games through an active pitching campaign around each leotard’s on-mat debut in Tokyo. Below are a few highlights of media hits so far, but be sure to keep an eye out for more dazzling leotards to unveil throughout the Games!

Daily Mail – Olympic gymnast Simone Biles and her teammates debut their custom-made leotards – which were bedazzled with 3,500 Swarovski crystals each and constructed by team of 75 people

TIME Magazine – The Story Behind Team USA Women’s Gymnasts’ Leotards

Insider – The US women’s gymnastics leotards contain 76 stars and 7,600 Swarovski crystals in a nod to American history

POPSUGAR – Did You See Team USA Women’s Gymnastics Leotards? You Can Buy Official Replicas For $90!

TODAY Show – There are special meanings behind Team USA’s gymnastics leotards

Women’s Wear Daily – A Closer Look at Team USA Women’s Swarovski-embellished Gymnastics Leotards

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