Blue Cross MA Celebrates Pride Month with Bluebikes Initiative Supporting Fenway Health
Blue Cross Blue Shield of Massachusetts donated $1 dollar to Fenway Health for every ride on the rainbow bikes throughout June, in honor of Pride Month. Elevate partnered with BCBSMA to amplify and convey the initiative’s message, resulting in earned media coverage in the Boston Business Journal.
Boston Business Journal, For Pride Month, Blue Cross to unveil 100 new ‘proud’ Bluebikes.
