CHALLENGE

Drive Sales, Foster New Fans & Maximize Sponsor Value

USA Basketball aimed to elevate mindshare for the Women’s National Team and showcase its unparalleled legacy as the squad prepared to compete for its unprecedented 7th consecutive gold medal at the 2020 Olympic Games and sought to leverage the team’s achievements to connect with a broader audience.

SOLUTION

Media Relations & Influencer Engagement

We put on a full-court press targeting non-endemic media outlets to heighten awareness and introduce the players to a more diverse group of fans. Our media relations campaign included a two-day media blitz with the full team, feature story pitching targeting high-impact lifestyle and sports media to secure placements highlighting player personalities and regional outreach surrounding an exhibition game tour feat. Team USA vs. top NCAA women’s basketball teams in key U.S. markets.

IMPACT

Drive Sales, Engage New Fans & Maximize Sponsor Value

Our campaign heightened national interest in the USA Basketball Women’s National Team, built excitement leading into the Olympics, introduced the team and players to a broader audience, and showcased USA Basketball’s impact off the court and in the fight for women’s equality in sports. We delivered an avalanche of high-impact news, sports & lifestyle broadcast interviews and story placements – including The New York Times, The Today Show and CBS This Morning – that generated hundreds of millions of earned media impressions that showcased the team’s accomplishments and highlighted players personalities.