CHALLENGE

Heighten Awareness, Showcase Expertise, Reinforce Leadership

The VA engaged us to heighten awareness of its innovative brain trauma research, showcase its leadership role in brain and concussion research, and shine a spotlight on its events, brand partnerships, and strategic alliances.

SOLUTION

Media Relations & Thought Leadership

We developed and executed an event media relations strategy that maximized the news value of two key VA events, The  Brain Trust: Pathways to Innovation in Boston and the VA Demo Day in Washington, D.C. Key tactics included a news pipeline, media bookings, and deskside briefings and a targeted SME source positioning campaign.

IMPACT

Heighten Awareness, Showcase Expertise, Reinforce Leadership

Our campaign generated close to 200M earned media impressions, more than 39 media interviews with VA spokespeople, 117 national and regional broadcast media segments, 175 story placements and 30 Subject Matter Expert source interview opportunities for VA leadership.