CHALLENGE

Drive Sales, Foster New Fans & Maximize Sponsor Value

Build excitement and awareness with media and ticket-buying audiences. Generate earned media and influencer impressions that heighten awareness and drive ticket sales.

SOLUTION

Media Relations & Influencer Engagement

Our strategy featured a mix of media relations, digital PR and influencer engagement programs, with PR tactics, touchpoints and experiences that generated a steady stream of story placements, earned media and influence impressions. The campaign educated the media on Ice Cross Downhill through targeted pitches, immersion events and visually compelling, newsworthy photo opportunities.

• Media relations outreach for key announcements and milestones
• Special media and influencer immersion events to educate about the event and sport
• RBCI competitor and executive media tour 
• Advance feature story and calendar placement outreach

IMPACT

Drive Sales, Engage New Fans & Maximize Sponsor Value

We delivered 842 story placements and 324 broadcast interview segments, which generated more than 183 million earned media impressions and welcomed more than 181 credentialed media, who covered the event onsite.