CHALLENGE

Heighten Awareness, Seed Demand, Drive Sales

pureLYFT, an innovative zero-calorie caffeine product with a unique, patented “stir-stick” delivery system, engaged Elevate to refresh the look and feel of the brand and develop a marketing communications strategy designed to reach and engage key B2B retail purchasers and consumers

SOLUTION

Marketing Communications & B2B/B2C Earned Media Campaign

We recrafted pureLYFT’s brand identity and positioning, redefined its corporate & product messaging and re-imagined its brand identity, including a re-designed logo, color pallet and product packaging. We also developed brand standards and protocols to govern creative development and ensure continuity across all channels. Campaign elements included:

• Brand & Content PR​
• B2B & B2C Media Relations​
• Influencer Engagement​
• College Ambassador
• Brand Positioning & Messaging
• Brand Identity Refresh​
• Collateral & Design Overhaul
• Social Media Creative​

IMPACT

Heighten Awareness, Seed Demand, Drive Sales

We leveraged our media-worthy branded content to fuel an integrated earned, owned, and influenced campaign that generated extensive earned media and influencer impressions that repeatedly reached and engaged key audiences across all markets.