CHALLENGE

MassMutual sought to expand its operations in Massachusetts while strengthening its deep-rooted commitment to Springfield.

In 2018, Massachusetts Mutual Life Insurance Company (MassMutual) unveiled Project Generation, an ambitious multi-year, multimillion-dollar initiative aimed at expanding its corporate footprint across the Commonwealth. The project involved improving its Springfield headquarters and establishing a new innovative campus in Boston’s Seaport District.

SOLUTION

Elevate led strategic PR efforts to build MassMutual’s brand equity and heighten affinity among key audiences.

Elevate executed a comprehensive PR strategy to leverage MassMutual’s campus development and community initiatives. Through media relations and thought leadership campaigns, Elevate heightened awareness of the company’s expansion while enhancing its reputation as a committed corporate citizen. The approach included securing media coverage of key milestones, facilitating executive speaking engagements, promoting thought leadership through by-lined content, and driving visibility with corporate award submissions.

IMPACT

Elevate’s efforts drove extensive earned media impressions and deepened MassMutual’s connections with key stakeholders.

The strategic PR campaigns led to extensive media coverage that elevated MassMutual’s presence in Boston and reinforced its commitment to Springfield. By securing high-value speaking engagements, media placements, and corporate awards, Elevate successfully positioned MassMutual as a leading voice in the community. The ongoing campaign generated significant brand content, enhancing MassMutual’s owned channel programming and solidifying its reputation as a forward-thinking and community-focused organization.