CHALLENGE

Heighten Awareness, Build Excitement, Maximize Ticket Sales

LFC returned to the U.S. for a three-match preseason tour at a trio of America’s most iconic sports venues – Notre Dame Stadium, Yankee Stadium, and Fenway Park. As the Club’s North American agency of record since 2012, we were tasked with architecting a PR campaign to Elevate brand equity, drive ticket sales and maximize the value for key sponsors.

SOLUTION

Ticket Sales Marketing & Sports Information

Our integrated PR campaign featured a series of newsworthy PR touchpoints and tactics, national and regional media tours, stunts and cultural immersion photo ops of LFC legends in high-profile photo opportunities in each tour market, including ceremonial first pitches at Major League Baseball games in Boston, Chicago, and NYC, a ride-along at the Indianapolis Motor Speedway, a take over of HBO Star/Rabid LFC Fan John Oliver’s Last Week Tonight, influencer outreach with celebrity LFC fans (Snoop, Martha Stewart, Dr. Dre, Lebron) and a Champions League Finals watch party in NYC.

IMPACT

Heighten Awareness, Build Excitement, Maximize Ticket Sales

We leveraged our media-worthy branded content to fuel an integrated earned, owned, and influenced campaign that generated extensive earned media and influencer impressions that repeatedly reached and engaged key audiences across all markets. Our program delivered more than 2.3 billion earned media impressions through thousands of media placements and interviews, helping to crush our ticket sales goal with capacity crowds at Fenway Park and  Yankee Stadium and close to 30,000 spectators at Notre Dame.