CHALLENGE

Build Brand Equity, Establish Market Leadership, Drive Leads

Givinga, a fin-tech start-up focused on democratizing corporate giving, engaged Elevate to develop a go-to-market communications strategy designed to heighten awareness of its innovative value proposition, communicate the benefits of its category-defining platform and position itself as an innovative market leader that is re-imagining-corporate-philanthropy and powering modern giving.

SOLUTION

Corporate Media Relations & Thought Leadership

Our integrated earned and owned communications strategy was designed to position Givinga as an industry pioneer disrupting the status quo in corporate giving through its proprietary, category-defining software. We developed a comprehensive Content PR, Media Relations and Thought Leadership market launch campaign that helped Givinga differentiate itself from the competition and establish its market positioning as the leader of a newly defined category  – Philantech™️.

RESULTS

Build Brand Equity, Establish Market Leadership, Drive Leads

Fueled by a news and content pipeline and strategic media relations and thought leadership initiatives, our campaign helped Givinga define its positioning and repeatedly reach and engage its key target audiences through a steady stream of media placements, speaking opportunities, and corporate awards wins.