CHALLENGE

Heighten Awareness, Showcase Expertise, Generate Leads

As its long-term public relations agency of record, FSG tasked Elevate with developing a PR strategy that elevated its market leadership, demonstrated the power and impact of commercial sponsorships with its elite sports portfolio and promoted its unique value proposition to Fortune 1000 C-level executives.

SOLUTION

B2B Media Relations & Thought Leadership

We leveraged FSG’s relationships and access to executives from its portfolio companies to create a thought leadership summit series that explored the issues and trends reshaping the rapidly evolving sports landscape. Hosted at iconic U.S. venues, including Harvard Business School, Fenway Park and Levi’s Stadium, the FSG Sports Summit series featured a dynamic and distinguished roster of speakers, panelists and moderators comprised of the leading sports, technology, consumer and media executives that are reimagining the sports experience, transforming the fan experience and pioneering innovative new approaches that are redefining commercial partnerships. keynote, moderated conversations and panel discussions featuring pioneering executives from leading tech, consumer, and media brands that

THOUGHT LEADERSHIP SUMMIT SERIES

FSM Tech Talk, FSM Idea X-change I, FSM Idea X-change II

Our dynamic roster of speakers shared their invaluable perspectives and cutting-edge insights with live and virtual audiences of FSG prospects, clients, and national business and sports business journalists. The line-up featured C-level executives from some of the most prominent names and brands in the game, including:

• Facebook Head of Global Sports Partnerships
• EA Sports Chief Competition Officer 
• Intel Chief Executive Officer 
• LRMR Co-Founder/NBA Superstar LeBron James
• LRMR Co-Founder Maverick Carter
• MGM Resorts International CEO
• NBA Deputy Commissioner Mark Tatum
• STRIVR Labs Founder/Stanford Business School Dean
• New Balance Athletic Shoe President and CEO 
• NRG e-Sports Chairman & Sac. Kings Owner
• Recode/Bloomberg Media Senior Editor
• MLB Advance Media President & CEO 
• Progressive Insurance CMO 
• FSG/Red Sox President & CEO 
• PGA TOUR Commissioner
• Harvard Business School Professor

RESULTS

Heighten Awareness, Showcase Expertise, Generate Leads

We leveraged the star power of our speakers to draw capacity crowds of C-level executives and leading national media for each event. We harnessed their cutting-edge insights to fuel earned and owned media campaigns that delivered hundreds of national B2B story placements, generated millions of earned media impressions that promoted FSM’s innovative approach and sparked a social conversation that dramatically grew FSM’s owned channels.