CHALLENGE

Heighten Awareness, Showcase Expertise, Generate Leads

Seeking to expand its reach and build awareness among global marketing decision-makers, the leading global sports ownership group turned to Elevate, its long-term public relations agency, to develop a PR strategy that heightened awareness, built brand equity and promoted its unique value proposition to Fortune 1,000 executives.

SOLUTION

B2B Media Relations & Thought Leadership

We leveraged FSG’s acquisitions, corporate news, innovative sponsorship deals, events, access to its elite roster of global sports properties, and executives’ intellectual capital to create a series of high-impact, newsworthy thought leadership initiatives that generated extensive national and vertical trade media coverage. Key tactics included an executive speaker’s bureau, a series of national B2B media tours, executive press and corporate/executive award placement campaigns.

RESULTS

Elevate Mind + Market Share

We generated billions of earned media impressions that heightened brand awareness and promoted FSM directly to clients and prospects; secured close to 30 major award wins and a series of speaking and panelist opportunities at high-profile B2B events, including Forbes CMO Summit; Variety Rebooting Sports & Entertainment: Leaders; WSJ’s Future of Everything Festival; ANA Sponsorship SBJ World Sports Congress; IEG Sponsorship World; Forbes Global Leadership Forum; and South by Southwest.