The Modern Customer: 3 Pillars of Customer-Centric Healthcare

Chief consumer experience and marketing officer at Blue Cross Blue Shield of Massachusetts, Kathy Klingler, recently sat down with Blake Morgan for The Modern Customer podcast to discuss BCBS’ marketing strategy in the COVID-19 era, how the health plan pivoted from its impending brand launch and Klingler’s outlook for the future of healthcare marketing.
Listen to the full interview